Description

In this must-read book, Luke Johnson compresses two decades of hard-won business experience to inspire – and guide – everyone about to set off for life as an entrepreneur. Johnson, the man behind the growth of PizzaExpress, is one of Britain’s most successful entrepreneurs with an estimated personal fortune of UKP120 million. In Start It Up he reveals the realities of running your own business and tackles the crucial issues: finding the right idea, sourcing capital, and extracting the best from the people you meet on the way – chiefly yourself. Johnson’s business reputation is matched by his skill as a writer, making Start It Up that all-too-rare thing: a how-to book by someone who actually has.