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Businesspeople who mix cause and commerce are often portrayed as sinners or saints: Either they are heartless, opportunistic corporate “causewashers” cynically exploiting nonprofits to make a buck, or they are visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world.
Author | 0 |
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ISBN - 10 | Good-Works-Marketing-and-Corporate-Initiatives-that-Build-a-Better-World…-and-the-Bottom-Line |
ISBN - 13 | 0 |
Pages | Philip Kotler, David Hessekiel, Nancy Lee, Collins Business, 9788126536665 |
Binding | 1000 |
Released Date | 0 |
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