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Nike’s former Chief Marketing Officer reveals how to unlock the creativity of any team.
Join Greg Hoffman, Nike’s former Chief Marketing Officer, as he helps craft the company’s iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
Author | Greg Hoffman |
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Binding | Paperback |
ISBN - 13 | 978-1847943552 |
Pages | 304 |
Publisher | Cornerstone Press |
Released Date | 20-05-2022 |
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