Discover the best ways to use Office Excel 2007 for data analysis and business modeling and master the techniques that business analysts at leading companies use to transform data into bottom-line results. Award-winning professor and statistician Wayne Winston shares practical examples. How to create best, worst, and most-likely scenarios for sales, estimate a product’s demand curve, forecast using trend and seasonality, and determine which product mix will yield the greatest profit; how to interpret the effects of price and advertising on sales and how to assign a dollar value to customer loyalty are a few things that you will learn. CD includes practice files.