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The Catalyst: How to Change Anyone's Mind

The Catalyst: How to Change Anyone's Mind
Additional Information
Author Jonah Berger
Publisher Simon & Schuster
Published Date 2020-03-13
ISBN-13 978-1471193774
Binding Paperback
Pages 288
Rs. 2,300.00
price subject to change
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This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “how could I change someone’s mind?” they ask a different question: “why haven’t they changed already? What’s stopping them?” The catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform Organisational culture and how activists ignite social movements, how substance abuse counsellors get addicts to realise they have a problem and how political campaigners change deeply rooted political beliefs. This book is designed for anyone who wants to catalyse change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organisation, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

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