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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
Additional Information
Author Jennifer Visocky O'Grady, Ken Visocky O'Grady
Publisher Rockport Publishers
Published Date 2009-04-01
ISBN-10 1592535577
ISBN-13 9781592535576
Binding Paperback
Product Dimensions 25.4 x 1.3 x 17.1 cm
Pages 192
Rs. 5,200.00
price subject to change
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Doing research can make all the difference between a good design and a great design. By engaging in competitive intelligence, customer profiling, colour and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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