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Advertising (Frameworks Series)

Advertising (Frameworks Series)
Additional Information
Author Frank Jefkins and Daniel Yadin
Publisher Financial Times/ Prentice Hall
Published Date 2000-02-22
ISBN-10 0273634356
ISBN-13 978-0273634355
Binding Paperback
Product Dimensions 23 x 15.6 x 2.2 cm
Pages 416
Rs. 9,600.00
price subject to change
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This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

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