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Creative Advertising: Ideas and Techniques from the World's Best Campaigns

Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Additional Information
Author Mario Pricken
Publisher Thames & Hudson
Published Date 2008-05-28
ISBN-10 0500287333
ISBN-13 978-0500287330
Binding Paperback
Product Dimensions 28.4 x 25.2 x 2.2 cm
Pages 256
Rs. 4,500.00
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What makes an advertisement hard-hitting and memorable? Unravelling the creative processes behind some of the most effective campaigns of recent years, this new edition of Creative Advertising showcases over 200 examples of international advertising from a wide range of media. All brilliantly demonstrate a fascinating range of approaches, including ways of visualizing concepts, the art of illusion and paradox, the use of metaphor and analogy, and the deployment of shock tactics and humour. Entertaining and inspirational, this remains a vital book for all designers, art directors, copywriters and students of advertising in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.

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