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Advertising and Promotion: An Integrated Marketing Communications Perspective
Big Brand Theory
Bold: How to be Brave in Business and Win
Brand Anarchy: Managing Corporate Reputation
Brand Atlas: Branding Intelligence Made Visible
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Brilliant Marketing: What the Best Marketers Know, Do and Say (Brilliant Business)
Building Strong Brands
Business To Business Marketing
Clear! The Simple Guide to Keeping Your Business Alive and Kicking
Contagious: Why Things Catch on
Corporate Communication: A Guide to Theory and Practice